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The State of AI in Business: Why 72% of Companies Are Investing in AI

Artificial intelligence (AI) has transitioned from a futuristic concept to a cornerstone of business strategy. In 2024, 72% of companies reported using AI in some capacity, and for good reason: AI has the potential to enhance efficiency, improve decision-making, and uncover growth opportunities. But while adoption is rising, the journey to realizing AI’s full potential is often more challenging than anticipated.

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AI in Marketing

The State of AI in Business: Why 72% of Companies Are Investing in AI

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